Dr. K's Entrepreneurial Mind Intro to the Series 2010

Dr. Donald F. Kuratko profiles the latest edition of his book, Entrepreneurship: Theory, Process, Practice, on ecopreneurship. Ecopreneurship is an approach to entrepreneurship concerned not only with profit but also with the health and integrity of the environment. According to Kuratko, ecopreneurs will use the entrepreneurial mindset to solve issues ranging from over population, climate change, and food and water shortages. Dr. Kuratko co-authored this edition with Professor Howard Frederick, Professor of Entrepreneurship Education at Deakin University in Victoria, Australia. Frederick says that many entrepreneurs have exploited the environment but in the new world plagued by climate change, entrepreneurs could well be the saviors of the planet. The textbook is the first entrepreneurship textbook with people, planet, and profits at its base.

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