Making Mazda2 - Fitness comes as standard

Titel: Making of Mazda2 - Fitness comes as standard
Use: 2007 Pan-European
Agency: JWT-Düsseldorf
Client: Mazda Motor Europe
Creative Director: Eddy Greenwood
Creatives: Kurt B. Geiger/Igor Karpalov
Agency Producer: Marie-Louise Seidl
Director: Paula Walker
Director of Photography: Rolf Kestermann
Production Company: Hager Moss
Post-Production: ARRI
Music: The Infadels "Can't Get Enough"

Category:

Autos & Vehicles

Tags:

• mazda2
• demio
• jwt
• fitness
• comes
• as
• standard
• karpalov
• kurt
• geiger
• infadels
• can't
• get
• enough
• serienmäßig
• toppform

[GeetaSurii]

wot is the name of the boy tht sits in the car for the real adverts he is FIT...Not fitter than aaron johnson(K)(L)

[kgeiger]

Kamal Sadaona. Check him out on MySpace under the nick "kamelsad".

[mipmipmipmipmip]

Ok, to be honest, I didn't get the deeper messages that were apparently behind this video. In my opinion, the dancing helped make the commercial dynamic all right, but the connection between the dancing and the car, nor the representation of the various properties of the car by the dancers, or some sort of fusion of these properties into the car at the end weren't very clear.

I think a better visual separation of the characters involved could have helped get the concept out.

[kgeiger]

I, unfortunately, completely understand your difficulties... But never-the-less, thanks for your comments.

[mipmipmipmipmip]

More thoughts: I didn't even drive it yet, but I think that this is a special kind of car, it's sporty and agile, without being an over-the-top racer; it's made in a smart way, but you don't need a BSc in Engineering to use the car; it's practical, but all but boring!

This car has the kind of charm that makes it fit for the hip crowd, the car-lover, your sister-in-law, and grandma. And it's that charm that the commercial hits as well, without spending a word about it. A very good job!

[kgeiger]

What can I say? But thanks. :)

[Emomoz]

wow sofia was there :)

[gielfransen]

man i love that car :D ANd this COmercial, And i loved that song before this comercial, SO the first time i saw it i was amazed, Good SOng, Good car, GOod COmercial. And its froM Mazda!!!!!!!! >:D

[Graceee0x]

omg you are so right he is fit but aaron johnson comes second close one tho :D

[crazations]

Great to see how it was done - but why no mention of your 'hyper-reality' consisting entirely of Chemtrails? - are you part of some subliminal campaign to normalise this phenomenon in the public perception?

[cookiecave1283]

Wow! That's cool!

[NNAATTYY1974]

Nan 3:49 Mya Frie nous a fait une chore a la macarenna !!

Mya Frie is the Macarrenna choregrapher you can see it at 3:49

[NNAATTYY1974]

Sofia Boutella is beautiful in this video ?

she doesn t wear often make up ... she should !

[Jordey24]

awesome! thanks for posting the video!