During a 3-day-build-up to the UEFA Champions League finals 2011 in London, sponsor Heineken dominated the city's advertising space.
Make It Heppener was asked by Heineken to translate the global 'open your world' print campaign into dynamic animations that would enrich and maximize the campaigns impact .
These short videoclips where shown on single- and multiple screens in underground- and train stations all over London. With that taking the full advantage of the digital outdoor media possibilities in the city.
Also check: http://www.benheppener.nl/
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