The Power of Great Creative Ideas
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Uploaded by scribemedia on Apr 22, 2011
Grant McCracken - Author of Chief Culture Officer
Kim Feil -- VP & CMO, Walgreens
Christa Carone -- VP & CMO, The Xerox Corporation
Michele Buck -- SVP & Global CMO, The Hershey Company
This session celebrates the unequaled power of creative ideas to grow businesses. With today's focus often placed on things like media choices and interactivity, the creative side of things gets overlooked, often to the advertisers' peril.
Cultural anthropologist, Grant McCracken, opens the session discussing his view that today's great creative ideas are brilliant acts of meaning manufacture that draw meaning from culture and then give it back again. The session concludes with a panel of CMO's sharing their thoughts on the presentations.
Learn more @ http://www.thearf.org
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