MAC Moment - Louie Bettio Launch of Largest Advertising campaign in the Mortgage Brokerage Industry!

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Uploaded by on Feb 19, 2010

Louie Bettio, Brand Champion of Mortgage Alliance announces the launch of the largest advertising campaign ever undertaken in the mortgage brokerage industry. Phase 1 of the new Mortgage Alliance national radio campaign launches on Monday February 22nd and Phase 2 of the media flight commences on Monday March 1st. This MAC Branding program will reach over 50% of the Canadian population between the ages of 25-54 years of age during its 6 week media flight. Mortgage Alliance Professionals are using the MAC jingle as their cell phone ring-tone a form of campaign integration never seen before in the Canadian marketing landscape. The MAC radio campaign encourages listeners to visit the MAC web site where they can learn more about the company and how they can contact a top-producing MAC professional for all their enquiries.

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