How to Enhance Your Negative Keyword Strategy
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Uploaded by PPCHeroBlog on Sep 15, 2011
On this week's Whaddya'know Wednesdays, our weekly expert, Bethany Bey, give you 6 tips to enhance your negative keyword strategy. Negative keywords are just as important as your regular ones! So, if you've been neglecting your negatives or would like them to be more effective, listen to Bethany give you some insights into ways to really make them work for your account.
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dr4smith 4 months ago
Sound advice, I read your feed every week. Just a quick one: what if the term "baby" (in broad match) was the most expensive keyword in your account and doesn't lead to conversions. What do you do now? I'd tend to go exact negative here, but I'm sceptical..
eldavide1979 5 months ago