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PlayHaven - GDC iPhone Game Developers Luncheon part 9/9

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Uploaded by on Mar 17, 2010

PlayHaven is pleased to bring together leading indie iPhone game developers and industry experts for our monthly round table panel discussion.

Panelists:
* Igor Pusenjak, Lima Sky, Creator of Doodle Jump
* Bryan Mitchell, Bryan Mitchell Development, Creator of Geared
* Michael Powers, CEO of Mplayit
* Matthew Brown, Partner, Cooley Godward Kronish

Topics Covered:
* How do you leverage social media to drive word-of-mouth buzz?
* How do you get discovered outside of the App Store?
* How do you select the right target audience and spend your advertising budget wisely?
* What are some important things to remember as you start your iPhone game development company?
* How to protect and brand your successful and popular IP?

Thanks again to our sponsors: Cooley, Godward, Kronish LLP, Indie Apps Alliance, mPlayit

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