Monopoly City - 'Monopoly City Streets'
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Uploaded by DDBUKreel on Nov 10, 2010
Towards the end of 2009 Hasbro asked us to design and build a website that would support the launch of the new 'Monopoly City' board game. But we decided to take it a step further.
We designed, built and launched a 'play before you pay' version of the game putting the entire world up for sale online and unleashing the game onto a global playing board.
In a world first, we overlayed Google maps technology with the Monopoly City board game, allowing users to play on a gigantic scale -- buying any street, anywhere in the world.
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