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Dramatic Shift in Marketing Reality (Scholz & Friends)

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Uploaded on Dec 30, 2008

Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with consumers.
The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:
To find new ways how to get people engaged again in products, advertising and in brands.

Don´t you have something interesting to say? Mailto:engage@s-f.com

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