Sustainable Mobility and Evolution part 1/3

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Uploaded by on Apr 21, 2009

Why is it that people quite often don't change their behaviour, even if it's sensible to do so?

This lecture was given for Dutch civil authority officials during a symposium on the organisation of the Dutch edition of the European Mobility Week (www.weekvandevooruitgang.nl).

In this talk the speaker Klaas Jan Runia, who is an independent professional interim on change management (www.becog.com), focuses on the scientifically well established notions of cognitive dissonance and dissonance reduction from the field of social psychology.

Since the year 2009 has been celebrated as the "Darwin Year - Darwin was born 200 years ago - the speaker sets off with Darwin's notion of our necessity to struggle for our existence by means of intelligent technological adaption such as sustainable mobility technology.

He then explains what cognitions are by showing a psychological test for children and even by conducting a Uri Geller spoon trick himself! He strongly assures though, he does not posses any so-called paranormal abilities. He then explains the reason why people tend to believe it, and, unfortunately, sometimes strongly refuse to not believe in spoon bending.

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