The pARTnership Movement

The pARTnership Movement is a new initiative from Americans for the Arts that provides businesses and arts organizations with the resources they need to make meaningful collaborations; partnerships that not only support a healthy, creative and artistic community, but that also give businesses a competitive advantage. Cutting through the hustle and bustle of Times Square, this advertisement promoting the pARTnership Movement made its appearance on MTV's 44 ½. Playing four times every hour, the advertisement filled the megatron—one of the largest in Times Square—for the week of October 3-9.

Category:

Nonprofits & Activism

Tags:

• business
• arts
• partnership
• private sector