Video Marketing: How to create the perfect video sales letter

http://MiniMembershipSiteExpert.com/ In this video I walk through the exact formula I use when creating any type of video sales letter - or I should say videos that go on a sales letter.

For years video has been responsible for most of our sales. In fact, I did a rough calculation on last years earnings/income and the sales that involved video resulated in about 75.49% of our total sales. When you consider our earnings are 6 figures, that's a lot of income from videos (videos are used on most of our membership sites).

On the flip side, sales for sites that didn't have video was only around 24%. Naturally this percentage will be lower because we have video on more sites. But the reason we have video on more sites, is because video generates more traffic and more sales.

The reason our videos have been so successful, is because I've always followed the concept of "let your content do the selling." In this case, video content. This is called "Content Marketing."

Basically we only create two types of videos: 1. Pure Content videos & 2. Sales Videos. However, even our sales videos are pure content. The only difference between the two, is that our video sales letter has some kind of call to action at the end (eg. opt-in or purchase a product).

I learned this strategy back when I was doing print ads. You remember the ones? The pre-Internet days when we actually read printed material like magazines. Talking about pre-internet days, I was reading a "real" book the other day on screenwriting and my 6 year old daughter walked in to my bedroom and wanted to talk to me. She asked me to "pause" the book - that's right - "pause it Dad! pause it!" Funny stuff. Anyway, I digress....

...The more your printed ad looked like an article the higher the response rate. The same applies to your sales videos. The less they look like advertising, the more effective they will be as advertising. In other words, give pure content.

Not only is this strategy more effective for selling products but it also generates more traffic. I'll explain why on the video.

Check out the video on creating the perfect video sales letter!

If you'd like to learn more about video marketing and how to create great looking videos check out http://TheVideoEffectSite.com/

Category:

Education

Tags:

• video sales letter
• video marketing
• internet video marketing
• sales video
• ansel gough

[anselgough]

@kingfisher61 Thanks for your feedback.

[kingfisher61]

Really great video, you talk very naturally which makes it easy to listen and follow along. Very un-salesy!

[anselgough]

@russellodom You're welcome. Thanks for the feedback.

[russellodom]

Great video. I've been wanting to use more informational videos in my blog and will definitely use these principles when creating my vids.

Thanks for the tips!