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Lead Management im Spannungsfeld zwischen Marketing und Vertrieb.m4v

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Uploaded by on Nov 13, 2011

Reinhard Janning erläutert in seinem Vortrag vom B2B Marketingkongress am 5.10.2011 in Würzburg, warum das Lead Management als unternehmenskritischer Prozess zum Marketing gehört. Er erläutert die einzelnen Phasen eines Lead Management Systems und erklärt auch Begriffe wie Marketing Automation, Inbound Marketing und Content Marketing.

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