Taste Communities and the new way to understand your audience - with Sam Mutimer

Focusing on demographics in 2011 simply doesn't cut it. I recently watched a video by Johanna Blakly - Ted Talks, and it inspired me to cover this topic. Media agencies are still using rigid segmentation methods in order to understand their audience - this is far too simple. We are now moving to data driven information, so looking at peoples tastes - eg. what their passionate about, gives us a far greater understanding of what will resonate with them and also where to find them online.

Category:

Education

Tags:

• taste communities
• sam mutimer
• thinktank media
• social media agency
• social media measurement