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This video is a response to Obama vs McCain: Second Presidential Debate 2008 - business presentation experts on the ultimate sell
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I really liked the intro of this video. I also agree that conversational articles are more popular because one can relate to it more easily and also because it feels more personal.
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Good point Dan
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It's pretty simple really.
who wants to read the same old banal crap about the company itself?
Like David M. Scott said in that other video: nobody gives a crap about your products!
:D
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Of course! Why do so many agencies and publications around the world just not get this?
Given the choice between bland advertorial and an insightful article, what would you rather read?
yourBusinessChannel 3 years ago