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How to have profitable conversations 4: Writing Great Copy

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Uploaded by on Jul 2, 2008

E-commerce and business consultants all know the ultimate truth for every web based operation: the first contact your customers have with you is your website, so the first words they hear from you must be as sweet as honey if you want them to stick through your sales process.

Watch this free business TV show to find out from the experts how you can create copy that people will definitely respond to, how it can be used in emails, blogs and on your site. Copywriting experts Jeremy Wright CEO of b5media, Bryan Eisenberg co-founder of Future Now, Sean Cohen Director of Client Relations and Development for AWeber Communications, Stefan Tornquist Research Director of Marketing Sherpa, and Penny Power, founder of Ecademy.

Looking for more free tips and advice on how you could be making more sales? There are hundreds more shows to watch and post up on your own website or blog! See More - just visit http://www.yourBusinessChannel.com

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Howto & Style

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  • Of course! Why do so many agencies and publications around the world just not get this?

    Given the choice between bland advertorial and an insightful article, what would you rather read?

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  • I really liked the intro of this video. I also agree that conversational articles are more popular because one can relate to it more easily and also because it feels more personal.

  • Good point Dan

  • It's pretty simple really.

    who wants to read the same old banal crap about the company itself?

    Like David M. Scott said in that other video: nobody gives a crap about your products!

    :D

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