News Update: Sony Corp. Unveils Three New E-Book Readers

Sony Corp. (NYSE:SNE) has launched three new e-book readers to compete with Apple Inc.'s (NASDAQ:AAPL) iPad and Amazon.com, Inc.'s (NASDAQ:AMZN) Kindle.
Sony's three new e-readers will only be available in the US. The Pocket Edition is equipped with a 5-inch screen with a display much like the Kindle, and is priced at $179.99.
The Touch Edition has a 6-inch screen, a higher display and memory card slots, and is priced at $229.99. The Daily Edition allows users to download books via Wi-Fi and the AT&T Inc. (NYSE:T) 3G phone network, reports the Telegraph. The Daily Edition also boasts a slimmer frame, upped battery life and more storage at the price of $299.99.

Steve Haber, president of Sony's digital reading unit said, "Lowering prices to get cheaper and cheaper is not our direction, Our plan is not to race to the bottom."

The Kindle 3G costs about $189 and a 16GB Wi-Fi iPad costs $499.

SmarTrend currently has Sony in a Downtrend.

Since 2008, SmarTrend subscribers trading Sony using our alerts outperformed the stock by 159%.

We are monitoring these developments and will alert subscribers to any change in trend.

Category:

News & Politics

Tags:

• Sony
• SNE
• e-book
• readers
• Apple
• AAPL
• iPad
• Amazon.com
• AMZN
• Kindle
• pocket
• edition
• touch
• daily
• download
• books
• Steve
• Haber
• digital
• reading
• SmarTrend
• stocks

[dswellhauser]

This just won't compete with the Amazon on the iPad....

[jorgipogi]

The reason why Sony is going downhill. Price.

[jorgipogi]

The reason why Sony is going downhill.