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Packaging Tip no3 - Market Position & Branding.mov

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Uploaded by on Mar 8, 2010

Packaging Top Tip No3 - Thinking about market position & branding - by Chris Penfold, Design Cognition, Nottingham UK Your packaging design & development partner & consultancy

The video covers areas such as the packaging interface with brand credentials and end-user needs and expectation, market sector norms and whether or not to adhere to them or 'buck the trend'.

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Education

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Standard YouTube License

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