Thom Yorke | All I Need | Colman Rasic Carrasco

Sydney agency colman rasic carrasco has just launched a music video for top UK band Radiohead. The single 'All I need', from Radiohead's critically acclaimed latest album 'In Rainbows', became a perfect fit for the idea behind the human trafficking message. This video clip for 'All I Need', the next track from Radiohead's critically acclaimed 'In Rainbows', was created to raise awareness of exploitation and human trafficking in developing countries. "It is exciting to work on a project that creates awareness for such a good cause with the backing of one of the world's most respected bands", says Dejan Rasic of colman rasic carrasco.

The 'All I need' music video is a joint project for client MTV Exit Asia and Radiohead, which will see the clip released to a global audience of millions. "It's great to be able to put a worthwhile message into a format that can create it's own audience.", says Rebecca Carrasco from colman rasic carrasco. The music video, directed by Steve Rogers through Revolver in Sydney will run as of today on television, web and mobile networks.

When asked what attracted him to the idea, Steve Rogers comments "It was interesting because I had not seen social commentary that was presented as a music promo before". Thom Yorke, Radiohead lead vocalist has personally pledged his support for the MTV Exit Foundation and comments "I'm touched that the music goes with that (idea)."

Category:

Entertainment

Tags:

• Radiohead
• Colman
• Rasic
• Carrasco
• advertising
• short
• film
• music
• All
• Need

[CircularPerfection]

No, actually, 'music for depressed teenagers' falls under the categories of 'post-hardcore' and 'pop-punk'. Radiohead is art rock, most of their music is textured and complex, and I guarantee that any music scholar would agree that they are very innovative in bringing avant garde compositional techniques into relatively accessible rock music. You have no appreciation for this fact simply because Yorke can come off as pretentious, and as such, you come off as the overgrown student type. Good day.

[GZeusKreist]

give Thom the nobel prize or something big for his genuine concern of these issues, unlike Bono whos a doucher

[skttrbrian]

@kaligula11 Everything you've said is true, but it depends on whether or not the Western World is prepared to start paying more for products or if we started demanding that corporations ensure that their products be made in a fair way. Unfortunately, our society is not ready to compromise $15 shoes for the fair treatment of others in other countries. Sorry for the very late reply btw. (;

[kaligula11]

@skttrbrian Ok, I understand what you mean, we all want to help those people. But what actual actions should we take? You unfortunately can't raise salaries, I wrote about it before. Giving people jobs helps them more than giving them benefits. Job lets you get richer (although it's a slow process), while benefits just let you live thanks to somebody else's work and money. The poor in Europe got richer in the early 19th century, when they worked VERY hard. BTW, thx for cultured contribution.

[skttrbrian]

@kaligula11 You have completely missed the point I'm afraid. No one would work for that kind of money in Europe or America and so the West exploits the poor in the East who are willing to do the work for money they desperately need. Western corporations are getting very rich indeed from selling gadgets made in the East while the labourers who make the gadgets continue to live in penury.

[kaligula11]

@GZeusKreist

1. Companies put their factories in Asia because workforce is cheaper there. If you force them to raise salaries it won't be profitable anymore. So they'll close factories down.People will lose jobs.

2. If companies pay their workers more, you have to pay more for their products. So you buy less. If people buy less, economy develops slower.

All in all, forcing companies to raise salaries in Asia means taking those jobs away, paying more for products and hampering economy. Happy?

[GZeusKreist]

@kaligula11 You're an idiot.! No ones saying take these jobs away, were all just against penny-per-week jobs which is what they all have. That kid making the shoes deserves more money and benefits from the greedy company that owns him. Ofcourse theyre happy to have those jobs, no shit sherlock

[Thedahdumdum]

@GZeusKreist why do people hate Bono. He genuinely tries to help just the same as Thom. If you don't like his music that's something different but he makes an enormous effort with these issues.

[ObamaGoesPostal]

@ztoigo

yes he is, he has also said that he hated his father for being right-wing

[LionsTigersAndTrouts]

@Gettinghitonattheban This has very little to do with Authoritarianism.

[kaligula11]

People in India or Bangladesh are often happy about those sweatshops/factories. It gives them better job opportunities than local ones. If those factories disappear they'd be forced to get worse jobs or no job at all.

Many Asian societies are going thru the process that Europe went thru in the late 18th/19th century. It's sad to see people from Europe/America protest against capitalism coz it made their own societies richer (200 years ago).

[Linkcrc]

bangun!!!bangun!!!