Creators of Will It Blend Talk about Social Media, Branding and B2B

We interviewed George Wright, VP of Marketing, and Kels Goodman, Video Producer, of Blendtec. They are the creators of the popular YouTube videos series, Will It Blend?, which has generated over 200 million views. They spoke to us about the inspiration for the series, the goals behind the campaign, the keys to social media, and how it relates to B2B marketing and corporate culture. They even gave a shout out to Koroberi (http://koroberi.com). It is our video after all.

Category:

People & Blogs

Tags:

• koroberi
• B2B
• marketing
• brands
• blendtec
• Will It Blend
• social media