Artist Interview: Printz Board (The Black Eyed Peas)

Printz Board, the musical director for The Black Eyed Peas, welcomes us into his self-proclaimed "lab" to witness him creating a song from scratch. In this eye-opening look at the creative process Printz begins like we all do: File -- New. After glancing around the random technology on his desk he settles on an arbitrary title: Rewind. And in a matter of minutes he has built up a catchy song sketch with a hook you're sure to find you self singing after seeing this.

If you've ever found yourself singing nonsense words while trying to come up with a lyric, air drumming to figure out how to program a fill, or meandering through presets until inspiration strikes then you'll definitely want to check this video out. You'll see you're not alone. We kinda all do that stuff.

Kudos to Printz for walking the tightrope without a safety net live on camera. Writing a catchy pop song in minutes is no easy feat.

Category:

Music

Tags:

• Printz
• Board
• Black
• Eyed
• Peas
• Natasha
• Bedingfield
• Propellerhead
• Software
• Propellerheads
• Reason
• Record
• Production
• Beats
• Beatz
• Hip
• Hop
• Rap
• MPC
• Music
• Thor
• Redrum
• Propellerheads-LTVS13

[ThomasNelTech]

@TurbeenBeatz Am I the only one who listened to what this guy said? He gets a basic beat going so that he can focus on writing a hook and lyric that he likes... then he goes back and works on perfecting the beat so that "people don't want to separate it from the lyric." How can haters be criticizing his use of presets when he's doing exactly what he says works for him? He got to his lyric and now he'd go back and perfect the beat. Geez people, how many hit songs do YOU have?

[CocaColaM1x]

Megaupload Song....

[ThisIsKeef]

I thought i was pimpin when i use my 32 steps in redrum =/

[TheNederZoli]

m e g a, upload to me todaaaaay

[JUsTFoRKiXx619]

Did anyone else LOL when he said "Let's just press re-cord" out of nowhere.. Hahaha, maybe it was just me

[andresripoll]

@thewakz Agreed! a composer is different than an engineer. Composer = creates, Engineer = makes every instrument sound good. This was a sweet example of composing a song.

[TheSunnyJunkie]

Provides new sense to the musical revolution  Creates a new world! O:)

[Barefoot67]

pleasure to see talent like that 

[phreakyeggz]

isn't this the guy that stole the melody for "I gotta feeling?"

[zeldanrj3]

That's awesome.. Miss you

XOXO -Zee

[alexsanderkrishan]

gud mannnnnnnnnn