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IceBucketChallenge ALS

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Published on Aug 19, 2014

We know we're really late to the #IceBucketChallenge party, but when the President & CEO of IHRSA challenged our CEO, Mark Fisher, to take the challenge in support of Augie's Quest... well, we couldn't refuse! Augie Nieto, a pioneer in the fitness industry, was diagnosed with ALS in 2005, and since that time his organization -- Augie's Quest -- has raised more than $40 million in support of finding effective ALS treatments. "On behalf of our team, I will happily take this challenge - and I challenge others in the industry who have long supported Augie's Quest to do the same," Fisher said. To donate to Augie's Quest, visit: https://augiesquest.als.net/donate/

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