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Panel Interview "Chinese Companies as Clients" - Thoughtful China

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Uploaded by on Sep 6, 2011

This is an extended version of "Thoughtful China" host Trevor Lai's panel discussion with Bernard Wong, general manager, Grey Group, Shanghai, Ellen Hou, head of planning, Greater China at TBWA Worldwide and Melvyn Goh, Mindshare's president, China. In this week's show, they discuss the challenges agencies face in working with local companies. Watch the full episode on www.thoughtfulchina.com.

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  • Really agree with the comments about the pitching process -- the chemistry still matters as well as the servicing (and price).

  • Trev sounds a bit under the weather on this ep...true?

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