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3D Beurs van Berlage Amsterdam Samsung

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Uploaded on May 21, 2010

Samsung gives famous historic Dutch building a new dimension with 3D Projection

English: On Thursday the 20th of May 2010, Samsung was the first to introduce a large-scale commercial 3D-Outdoor projection in the Netherlands, at the Beurs van Berlage in Amsterdam. The public was able to view the addition of a new dimension to this historic building. On the adjacent square, visitors are able to try out the new Samsung 3D LED TVs, and are offered a chance to win one of their own every night. Foursquare, YouTube and Dutch Startup Feest.je are part of the integrated campaign.

Agencies: Starcom & MUSE Amsterdam

Dutch: Op donderdag 20 mei 2010 introduceert Samsung als eerste de grootste 3D-outdoorprojectie in Nederland. Samsung gaf om 21:45 uur het officiële startschot van de 3D-projectie op de gehele Beurs van Berlage. Ter illustratie van de magie van 3D kan het publiek zien hoe het historische pand op bijzondere wijze tot leven wordt gewekt. Samsung is de eerste fabrikant die 3D-televisies aanbiedt en wil aan de vooravond van de doorbraak van 3D-televisie het publiek graag kennis laten maken met de magische wereld van 3D.

Bureaus: Starcom & MUSE Amsterdam

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