For the last 20 years we have been talking about Business Intelligence, often under different names but always the same message Information is the key to Success , the problem being that our sophisticated systems cost too much, were too difficult to use and seldom reached more than 10% of the users we failed! Now, for the first time in a generation there has been a quantum shift in the marketplace, the top players like IBM, Oracle, SAP and Microsoft have decided that Business Intelligence is interesting and at long last the companies have realized that you need to change the culture as well as the software. Information is still the key to success but now we know how to make it work.
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