Over communicate to your stakeholders

Venture Capitalist Ken Sawyer says communicate, play offense, and be a salesmanIn this segment of Lessons Learned for entrepreneurs, Bambi Francisco asks Ken Sawyer to share three pieces of advice for entrepreneurs who are struggling with building their business during the economic downturn. KS: The first thing I would say is over communicate. I think in this period of time, we have to recognize that customers, suppliers, employees, shareholders, and venture capitalists all want to learn about what's going on. Communication can be very important during these tough times and I think the fact that our suppliers are struggling, our customers are struggling, and often our venture capitalists are struggling for exits. The communication that a company and a CEO can do for its employee base and its investor base is ... [http://vator.tv/n/831 read more]

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