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MYTV: Paid vs Earned Media

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Uploaded by on Aug 24, 2009

MobileYouth TV #1: Paid vs Earned Media. Is your youth marketing strategy focusing on PAID or EARNED media? Graham Brown of mobileYouth shares insights on the differences and the importance of an earned media strategy by looking at brands currently excelling in this area. More info http://www.mobileYouth.org

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  • Beggars telling other beggars where to get bread...

  • Graham, I couldn't say it better! Thanks!

  • Great video with some good examples. Don't know why Graham has to lean his head back through the whole video though

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