Exercise 2: Words in Motion

Desma 155: Dynamic Typography exercise 2. Create a 30 second continuous animation going from one word to another one. Find the inherent value of a word and animate it. Find a balance between readability and smoothness, while captivating your audience. Choose 5 words from the list and set up in one typeface of your choice. Chose a typeface that is neutral enough (donʼt use a typeface like Old Western, old English Script, etc.) in order to concentrate on the motion and idea. Please avoid stretching of typeface or any distasteful deformation. Play with scale, position,
movement and opacity in an undefined space either in 2D or 2.5D (meaning using 2D elements in
a 3D space within After Effects).
A new key function in After Effects will be introduced: masks. Find a way to express each word
with a smart transition between them. You can multiply the elements in addition to your chosen
word if necessary. No other element can be used, no graphics, no extra shapes.

Sound: SFX is optional.
Color: Monochromatic or duotone.
Tools: After Effects, 2D or 2.5D. Transform & Mask tools.
Timing: 2030 second

Category:

Film & Animation

Tags:

• Desma
• 155:
• Dynamic
• Typography
• exercise
• 2.
• design
• media
• arts
• after
• effects
• words
• dance
• rotate
• engine
• evaporate
• compute