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Published on Jul 15, 2013
www.zegna.com Backstage Z Zegna Autumn Winter 2013 Advertising Campaign
Decidedly futuristic with artisan roots, Z Zegna defies today's always-on society with a collection of contemporary urban clothing whose traditional elements bond with innovative constructions and fabrics.
The sturdy and authentic look entices the Z Zegna dandy whose nomadic soul longs for the great outdoors and whose agenda blurs the line between work and leisure time. The masculine lines yearn for the third dimension as traditional silhouettes are deconstructed to make way for new "Atelier" fit sartorial suits that boast a nostalgic feel. Classic patterns and quilting, blown up or manipulated, become textured, graphic layers with argyles and checks for jackets, outerwear and coordinates. Exclusive fabrics are meshed and matted, heat seamed and sealed, felted and degradé in colors ranging from deep tobacco, grey and sienna to striking cadmium red, creating a youthful balance of enduring style.