Emerald City Design - Visa Signature

Where will your Signature take you?

We see the passengers looking out through a foggy window, drawing something with their finger; its their signature. Tracking down the plane, in each window we see a different passenger gently scrawling their signature on the foggy window. The plane then pulls away from us, taking off into the night sky. Far below we see a vast city lit up.

Visa signature allowed Emerald City to once again collaborate with David White of Pod Films. We were able to bring a subtle and elegant piece of drama to life for the launch of the New Visa Signature card throughout Asia.

Emerald City created a detailed CGI plane and night-time Matte Painted cityscape. The individual signatures were created in 2D to work in with the live action signing of signatures. Water droplets, mist and reflections were added and animated to give a photo-realistic feel.

The commercial built on its success through simple well-planned execution allowing for a strong visual and emotional spot.

www.emeraldcitydesign.com

Category:

Film & Animation

Tags:

• Animation
• Post Production
• VFX
• Visual Effects
• Art Direction
• 3D
• Design
• Emerald City Design
• Commercial
• Spot
• Advertising
• Company
• Art