Young Lions Film Competition 2006 - Netherlands - GOLD winner

The Competition
10 teams from around the world had just 48 hours to film and edit a one minute commercial shot entirely on a mobile phone.

The Client
Tourists have chosen Cannes as their holiday resort since the mid-eighteenth century. Regarded as the Jewel of the French Riviera

Residents include millionaires, artists, writers and poets. Cannes is considered to be one of the most exclusive and expensive areas in Europe

Cannes has a reputation for glamour and is packed with luxury boutiques and celebrity homes

Business tourism makes Cannes Frances second most important city

Cannes hosts festivals and congresses 300 days a year and they specialise in the luxury, glamour end of the market (TaxFree, MIPTV (the worlds premier audiovisual and digital event), MIDEM (world music market festival) and Cannes Lions to name but a few)

When the world famous Cannes Film Festival takes over, the city is alive with film billboards, big cars, movie stars and parties

Aim
Produce a 30 second commercial that motivates business travellers to bring their partner to Cannes for a weekend break

Category:

Film & Animation

Tags:

• cannes
• lions
• advertising
• film
• French
• Riviera
• creativity
• young
• creatives
• world
• gold
• winners
• 2006

[malthus101]

That won Gold..? Jesus...

[Wuppiestar]

xD Haha, nice one!

[NorthPlum]

Music?

[supervladiTM]

Kind of dull and predictable. I think anyone could have done this had they known the SIT patterns.

[acklbonboncat]

This is hilarious!!!

Good work guys...I hope I can come up with something as good for the comp(probably not gonna happen)