Great! Women will love exercise forever

http://www.ramondelafuente.com I love this French Contrex commercial. It is one is the best ads that I've seen so far: the Contrex's exercise bike campaign. It needs the audiences to pedal the exercise bikes and a giant neon light man appears on the wall. This neon light man then strips when they pedal; the more they pedal, the more he strips until he is totally naked but a board written "Bravo, vous avez dépensé 2000 calories" strategically covers his private part...

Category:

Film & Animation

Tags:

• man strips
• exercise
• pedal

[ChristophePozet]

A really great add in my opininon because it manages to address 3 hot issues in France right now : 1/ working all together 2/ being environmentally correct 3/ getting rid of sexist concepts. And it does that in a fun and humoristic way, like "you spent 2000 cal".

And by the way, when there is an event or a big party, rather than spend tons of electricity, why not produce it on the spot, just like in the ad ? No pollution, good for the body...