Dave Lakhani teaches a group of students how to use persuasive storytelling to enhance their persuasion and influence abilities. He also covers the Myth Model in detail. It is rare to find this footage outside of a paid classroom environment.
www.howtopersuade.com
www.boldapproach.com
Dave, the concept of the difference between a myth and a lie was helpful. As I work with my current target market, baby boomer entrepreneurs, I am trying to help them understand that there is truth behind the idea that they can live in semi-retirement as business owners and enjoy a balanced life. Unfortunately, there are many lies being told to them about how to get to that truth. Thanks for helping me get to that clarity.
Shallie Bey
Smarter Small Business Blog
shalliebe 2 years ago