CZECH DREAM (ČESKÝ SEN)

CZECH DREAM, a documentary-comedy, had an impact on the real lives of many Czech people. On the last day of May 2003, thousands of people gathered on a field in a Prague quarter called Letnany because an advertising campaign for a hypermarket promised them unbelievably low prices. However, the crowd merely found itself standing in front of a linen faćade, not a real hypermarket. This "friendly hoax" was a part of the project of two film students, Vit Klusak and Filip Remunda. These two filmmakers had ordered a leading advertising company to coordinate a promotional campaign for a nonexistent product: a hypermarket. Their goal was to document how a credible advertising campaign can be effective even if its product is not based on reality. This funny and alarming movie takes a close look at advertising professionals, film directors, psychologists, analysts, Czech celebrities, hypermarket directors, and consumers in the context of the tempting world of consumption that most of us are captured by everyday. More: www.czech-dream.com

• Category

  Comedy

[Szosza Mysza]

I don't understand you people. It was a great lesson for us all. Don't you see that we are surrounded by manipulation? And what we do after seeing a sexi lady eating chocolate? We go to supermarket and we buy it. Not because it's tasty. It was in Tv, and we saw it 100 times, so we go there to spend our money and time. I admire those 2 men, really. They've opened our eyes.

[Aldhick]

Samozřejmě že ta bitka je nahraná. Na DVD je bonus, jak se to točilo. Nicméně filmík je luxus :)

[shredmiester4000]

Also, this isn't even a documentary. There's a crane/job shot at a minute in. How long do you think it takes to assemble that kit? I'l tell you.. ages. It is staged my friend. Just as the mall is a hoax, so is the film.

[shredmiester4000]

The manipulation I'm concerned about is far greater than forcing us to eat chocolate. If that is your worry, your eyes are still closed.

[LacikSk7]

Je to cele nahrane to vidno, pohyby kamier medzi davom atd. Pri uteku nasadli do auta len oni dvaja a zrazu z auta nataca kamera cez celne sklo toho z bejzbolkou jak udiera a druha kamera jak sa pripravuje na uder. Fake

[Ivan Peng]

the trailer is a manipulation, and the movie is manipulating people to teach them about manipulation.

[PetrK]

Ten bonus by mě docela zajímal, fakt je to nahraný? Já s nima slyšel tenkrát rozhovor na Rádiu Akropolis, kde naopak tvrdili, že to autentický bylo, že to jen nechtěli pouštět ven kvůli sponzorům. I když v případě Klusáka s Remundou je vážně těžký říct, co je jenom kec a co ne... :)

[agitomakashima]

Saw this movie in the cinema during a film festival 2 weeks ago. The movie is worth watching. The fight scene in the trailer is fake. It also wasn't in the actual movie. Worst thing that happend to the guys in the movie was a somewhat heated discussion with some people.

To my great suprise the people who had been fooled kept it very civil actually. Quite a complement to the Czechs that was in my opinion.

[Josef Sedláček]

dobrej fake s tím že je to reality .... hezký herecký výkon ...

[suv4x4]

@yenamarre100 Technically they do. The movie's story is as follows: a documentary about marketing a fake mall. Posters, ads, and an empty mall with nothing inside. When people come, they're angry as there's no mall. It's supposed to be reality show-like experiment playing in a real city. Hence having shoppers act based upon a script is against expectations. See? Well, and don't call people "obviously stupid" because the situation quickly turns 180 if you happen to be wrong, as you are.