Measuring Online Success by Eric T. Peterson - eMetrics Marketing Optimization Summit

http://online-behavior.com/emetrics Understanding the return on your digital marketing investment requires insight into high-level management issues as well as on-the-page experience optimization. In this presentation, delivered at the eMetrics Marketing Optimization Summit San Jose 2010, Eric T. Peterson goes over three essential elements in order to succeed with Web Analytics: People, Process, Technology.

*About Eric T. Peterson*

Eric T. Peterson, author of some of the top books on marketing analysis and creator of the most useful community services and events in the industry, shares his often controversial views of how companies are using analytics to best advantage and where they are failing.

*About Online Behavior*

Online Behavior is a source of knowledge for website owners and analysts looking to understand how their online customers behave. But that's not all, understanding does not make a website better, action is required. That's why a broad range of techniques and strategies is needed to help optimizing websites. You will find information pertaining to:

Market Targeting & Segmentation ( http://online-behavior.com/targeting ): Learn how to segment, provide the right message, and personalize your visitors' experience. Increased website relevance equals increased conversions and customer satisfaction.

Website Testing & Usability ( http://online-behavior.com/testing ): Learn how to prioritize testing efforts, understand what affects user experience, and get ideas on the most profitable way to test your website.

Web Analytics & Optimization ( http://online-behavior.com/analytics ): Learn the most advanced conversion optimization techniques to optimize your current traffic; turn new visitors into customers, and returning customers into loyal friends.

Category:

Education

Tags:

• Eric Peterson
• Web Analytics Demystified
• Web Analytics
• Marketing
• Optimization
• Measurement
• Process