Mike Axinn Web Content Innovator

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Uploaded by on Apr 18, 2009

Mike Axinn (310) 795-8244 mgaxinn@gmail.com

Producer/manager responsible for: innovating high-quality video and media content to enhance Web sites, ideas, and company communications; implementing cross platform marketing and interactive strategies; discovering intuitive approaches to interface challenges that incorporate new technologies and encourage usability, accelerate traffic, and expand revenues.

Twelve years experience utilizing digital media technologies on Academy Award-level feature films in collaboration with industry pioneers. Developed creative strategies to handle unique project challenges. Advanced new formats to address rapidly changing media environment, facilitating the success of high-concept educational initiative. Extensive experience assuring quality and technical specifications on behalf of clients, colleagues and agencies.

Unique Skills
•Intuitive Solutions: Peripheral vision for simple ways to address problems with existing technologies.
•Functional Exactitude: Consistently able to determine when an image, an edit, or graphic interface will optimally convey an idea or narrative to target audience.
•Expanding Synergies: Foster environment where ideas are pooled and strengthened through their assimilation to a common mission.
•Articulating Technologies: Explain the basics of unfamiliar programs and work flow models to enable client collaboration in implementing and refining project elements.
•Multi-faceted communicator: Provide documentation, marketing, and creative content for publication, web users, and business-to-business.
•Inspired Organization: Channel staff aspirations, abilities, and potentials to meet and exceed expectations.

Web Content Editor: IdeasProject.comcurrent
Create, edit, and plan content for Nokia-sponsored site focusing on thought leaders in communications technology. Exceeded all client expectations in providing video and written content for groundbreaking new Web site. Developed six-month strategy to build site traffic through roll out and press campaign focusing on thought leaders in communications technology. Optimized video, graphics, writing and design for navigability and information access.

Creator/Executive Producer: How Now Productions2005 - current
Led multi-platform public health initiative producing videos, website activities, educational materials, and promotional events to engage kids and caregivers with healthy food: DooF. Responded to emerging gap in existing practices with credible and compelling message to target audience. Consumers, especially children, learn a lot about food from fast-food commercials. Brought together expertise from the entertainment, educational and food fields and secured immediate funding to create a successful new media initiative for kids and families, including high profile events, in-schools education curricula. Integrated representatives from Google culinary, media, events-planning, and publicity departments with DooF film crew, food, and marketing staff to pioneer annual DooF-a-Palooza event with over a thousand attendees. Generated media and written content including documentation, marketing, blogs, curriculum materials, and press communication to match broad interface requirements. Networked expertise from television, education, health care and culinary fields.

Editor/Supervisor: Skywalker Sound/Twentieth Century Fox1997-2007
Executed strategies to complete film project audio requirements. Specialized in ADR Automated Dialogue Replacement. Provided solutions to challenges including voice intelligibility, performance and script additions. This involved management of dialogue specs, recording with actors to match on-screen performance and editing/manipulation of sounds. Facilitated design, editing and mixing of sound tracks according to client specifications. Established a methodology for global communication with directors and actors.

Freelance Producer/Post-Production Supervisor2000-2006
Defined management, quality assurance, post-production strategies, and workflow models to enable filmmakers to complete and market their products. Negotiated equipment, travel and insurance deals in the US and internationally. Arranged release and clearance agreements for music and stock footage.Created timeline to coordinate Northern and Southern California operations. Supervised sound, editing, opticals, titles, and color-correction of final film print. Advised clients on technical decisions. Hired staff and managed budgets.

Journalist: Mix Magazine2000- 2006
Combined experience in journalism and film for audio innovator series documenting the innovations and technical challenges of well-known pioneers. Articles at mixonline.com.

Technical/Software:
Pro Tools, Final Cut Pro, ADR Manager, Word Press, MS Word, Excel, PowerPoint.

Category:

People & Blogs

Tags:

License:

Standard YouTube License

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