How do people face the loneliness, isolation and abandonment that affects families and individuals confronted with an alcohol or drug problem? We aimed to humanize the recovery experience while inspiring people of all backgrounds to realize they're not alone—and prompt them to seek help. Through the visual metaphor of darkness to light, the creative strategy aims to show the journey of recovery: from isolation to support, from despair to new life, love and success. Ultimately, we sought to help Face It TOGETHER save lives by bringing this disease into the light—and create a healthier, more robust and celebrated community of recovery.
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