Private Eye (1) WEBB WILDER Hard Rock Cafe

Swampadelic Rocker WEBB WILDER acts as a recruiting test spot to gain "bigger" stars for Hard Rock Cafe promotional commercials. The commercial campaign ceased and so no other "star" promos were produced except for a series with Elton John, but those were for an AIDS benefit and for obvious reasons, not funny. Webb was then commissioned as Webb Wilder Private Eye - an attempt at a series of character development non-commercial commercials.

Back in the mid 1990's STEVE ROUTHIER, VP of Memorabilia asked Nashville music video director STEVE BOYLE to come up with a series of Anti-Commercial Commercials for Hard Rock Cafe to play in-house within the new global HRC music video channel they both created. The commercials the Steve's produced won a number of international film festival awards and was the start of the anti-commercial concept later adopted by MTV and ESPN.

Category:

Comedy

Tags:

• Hard
• Rock
• Cafe
• Steve
• Routhier
• Boyle
• Webb
• Wilder
• Private
• Eye
• Film
• Noir