Dave Howlett, RHB talks about The Three Gears of Enterprise Social Media Adoption by Robert Lavigne

Read the Blog Entry: http://rlavigne42.wordpress.com/2010/09/16/the-three-gears-of-enterprise-soci...

The Three Gears of Enterprise Social Media Adoption by @RLavigne42

First Gear of Enterprise Social Media Adoption (self-directed behaviour) -- characterized by Hoarding of Knowledge and/or Broadcasting of Content leading to bot-like behaviours that fails to engage the intended audience into a collaborative encounter.

Second Gear of Enterprise Social Media Adoption (reciprocity behaviour) -- characterized by Sharing of Content with unrealistic expectation. Using Social Media in Second Gear leads you to revert to First Gear when someone doesn't comment/like/retweet before gaining real engagement and collaboration.

Third Gear of Enterprise Social Media Adoption (the "good guy" or "amazing woman" behaviour) -- characterized by sharing content to a larger community freely, openly and without reservation, with a likely outcome of finding the truly engaged and collaborative community that you were searching for.

Only through engaging using a Third Gear philosophy will you achieve the real value proposition that Social Media can deliver. Whether it is within your organization using Enterprise 2.0, or outside of your organization using Social CRM, your mindset and attitude in using the tools will determine your success or failure and not the tools themselves.

Filmed, Edited and Produced by @RLavigne42

Name: Robert Lavigne
Location: Toronto, Canada
Web: http://rlavigne42.com

Bio: "Seasoned GenX Leader Capable of Leveraging the Technically Savvy GenY Knowledge Worker"

Focus: Enterprise 2.0, Social Media, Social CRM, and Personal Branding

Related Links:
http://rlavigne42.wordpress.com/2010/09/16/the-three-gears-of-enterprise-soci...
http://rhbnation.com/
http://ca.linkedin.com/in/realhumanbeing

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