Conference

47th AESGP Annual Meeting
"A New Treaty for Self-Care"
8-10 June 2011
Cavalieri Hotel, Rome, Italy

Session:
SHIFTING CONSUMER INFORMATION : CREATIVE SOLUTIONS FOR THE SELF-CARE INDUSTRY

Web 2.0 and the prominence of user-generated content in social media are creating an entirely new environment for consumer information. The ability to adjust is essential for success and survival in the digital world. Speakers in this session discuss the impact of trends in digital information and the importance of social media for the self-care industry, the related opportunities and risks, and solutions for addressing the new challenges.

Chair:
Roger SCARLETT-SMITH, President, GlaxoSmithKline Consumer Healthcare Europe

Speakers:
• Warren TEICHNER, Principal, McKinsey
• Pooja Haldea, Associate Principal, McKinsey
• Marta MARCHIONNI, Industry Head, Consumer Goods & Healthcare, Google
• Paolo TACCONI, Executive Producer, MSN Western Europe
• Flora GIORGIO, Directorate General Information Society and Media, European Commission
• Ilaria PASSARANI, Health Senior Policy Officer, European Consumers' Organisation (BEUC)
• Marc MONSEAU, Founder, MDM Communication, former Director, Corporate Communications and Social Media, Johnson & Johnson

Category:

People & Blogs

Tags:

• AESGP
• Social Media
• Non-Prescription Medicines
• OTC
• Consumer information