A tour of the newly designed Disney Store with President, Jim Fielding

The newly designed Disney Store is merchandised by franchise neighborhoods so guests can easily shop by character or theme and is anchored by several "hero fixtures" including:

-- The Disney-Pixar CARS-branded RIDEMAKERZ attraction is a one-of-a-kind immersive car building and customizing experience. Launching with three favorite CARS characters -- Lightning McQueen, Mater and Sally -- fans use tools to assemble their car, and their imagination to customize it with a wide selection of rims, side pipes, hoods scoops, blown engines, spoilers and many more accessories. Disney-Pixar CARS-branded RIDEMAKERZ toy vehicles will only be available within the new Disney Store design and, later this year, at RIDEMAKERZ retail locations.

-- The Disney Princess Castle with Magic Mirror -- A child-sized princess castle anchors the Disney Princess neighborhood and inspires kids to make believe. As they walk under the iconic castle they encounter a magic mirror and with the wave of a wand, they watch in delight as their favorite Disney Princess character appears.

A customizable shopping experience:

The new store concept also includes the launch of an all new in-store application where guests can customize their shopping experience. Accessed via an interactive kiosk with touch screen, this animated experience gives users the ability to navigate a 3-D view of all Disney Store and DisneyStore.com products and discover the latest Disney Store news via video clips, articles, and social media feeds. This application allows the Disney Store to share its news to customers, who can then share information and in-store events via email, Twitter and Facebook.

The Disney Store Theatre: The newly designed stores will also feature a theater as part of its marquee attractions. Guests can pick from a selection of pre-loaded content that will be updated regularly and can view classic and new Disney entertainment, sneak-peek previews, music videos and more. The theater will also serve for special in-store events such as reading time, scavenger hunts and more.

The "Pixie Dust Trail" and "Magical Trees": With its glistening blue glitter, the Pixie Dust Trail leads guests through the store and to major interactive elements as they enjoy a Disney-themed skyline and surrounding magical trees which are programmable with changing colors, images, and music set to an array of Disney themes.
-- The Disney-Pixar CARS-branded RIDEMAKERZ attraction is a one-of-a-kind immersive car building and customizing experience. Launching with three favorite CARS characters -- Lightning McQueen, Mater and Sally -- fans use tools to assemble their car, and their imagination to customize it with a wide selection of rims, side pipes, hoods scoops, blown engines, spoilers and many more accessories. Disney-Pixar CARS-branded RIDEMAKERZ toy vehicles will only be available within the new Disney Store design and, later this year, at RIDEMAKERZ retail locations.

-- The Disney Princess Castle with Magic Mirror -- A child-sized princess castle anchors the Disney Princess neighborhood and inspires kids to make believe. As they walk under the iconic castle they encounter a magic mirror and with the wave of a wand, they watch in delight as their favorite Disney Princess character appears.

A customizable shopping experience:

The new store concept also includes the launch of an all new in-store application where guests can customize their shopping experience. Accessed via an interactive kiosk with touch screen, this animated experience gives users the ability to navigate a 3-D view of all Disney Store and DisneyStore.com products and discover the latest Disney Store news via video clips, articles, and social media feeds. This application allows the Disney Store to share its news to customers, who can then share information and in-store events via email, Twitter and Facebook.

The Disney Store Theatre: The newly designed stores will also feature a theater as part of its marquee attractions. Guests can pick from a selection of pre-loaded content that will be updated regularly and can view classic and new Disney entertainment, sneak-peek previews, music videos and more. The theater will also serve for special in-store events such as reading time, scavenger hunts and more.

The "Pixie Dust Trail" and "Magical Trees": With its glistening blue glitter, the Pixie Dust Trail leads guests through the store and to major interactive elements as they enjoy a Disney-themed skyline and surrounding magical trees which are programmable with changing colors, images, and music set to an array of Disney themes.

Category:

People & Blogs

Tags:

• Disney Store
• Jim Fielding
• Cars
• Toy Story
• Ridemakerz
• Princess
• Phineas & Ferb
• Vinylmation
• magic mirror
• montebello
• Theatre
• Fairies

[22036Disneyfan]

I had read that Childrens Place had owned the Disney Store. Does Disney own them again?

[DisneyStore]

@22036Disneyfan We sure do - Disney took back ownership in May 2008 and has big plans for improving the chain!

[KnotAlice]

Going to buy a Cheshire cat and Bolt plush next week! :D

[TheSonic627]

i want to go there!!!

[ilovedisneyANDYOU]

thank you gooood for disney!!

[VollendJatara9Jenny]

YAY! over a year & no Dislikes! 8D

[pdcarter4598]

IM GETTING A PERRY ON THURSDAY! YAYAYAY!

[freacls]

i was in the Disney store yestarday and i love the new look i couldnt stop playing with the magic mirroe watching Ariel i love Disney

[Bender227]

Congratulations! It looks like the Disney Store is once again a magical place!

[BlakeBeat]

The Disney Store has a channel? I had no idea.

Anyway, you guys gotta put another one in WI. There's only two!

[KINGFERRARImm5]

@DisneyStore is there one in mn

[22036Disneyfan]

@DisneyStore Thank god! I can tell from the video that the stores are becoming as magical as the parks.