Ford Fiesta: This is Now - latest ad from Ogilvy & Mather Advertising and Blue Hive

Watch the high res version here: http://www.youtube.com/watch?v=0ndmuIrR4t0

This new 60-second ad for the Ford Fiesta is the latest in the popular and acclaimed "This Is Now" campaign (which kicked off in September 2008), runs on Sky channels and MTV in the UK throughout July, and hits ITV in August.
The commercial is already live in Italy, Portugal and Czech Republic, and will go to a further 12 markets across Europe (and Canada) in the next couple of months.
Creative team was Andy Bird (art) and Sue Higgs (copy) with Camilla Herberstein as creative director. The spot was directed by Scott Lyon from Outsider films. The music is "The Mole Man" by Schwab.
An accompanying print execution breaks in August, while the digital in-market assets are already live . And in a Ford first, Blue Hive has developed a Facebook hacking application (users can hack themselves into the action of the film from their Facebook albums) -- which you can use by clicking here: http://www.facebook.com/FiestaNow

Check out the latest version of this ad in high res by clicking here:

Category:

Film & Animation

Tags:

• Ogilvy & Mather
• Blue Hive
• Shwab
• Scott Lyons
• Outsider Films

[i10Blog]

This is an awesome Sony HU ad (0.24 )with a car in it...

[Pitchworldtv]

Sweet action here!!

Love it nice.

[hckose]

the new SONY HU is clearly seen on 0:24-0:25..

and its looking great

[lisashadow]

song : "The Mole Man" by SchwaB

;o)