Client:
Matrix Canada (L'Oréal Group)
Project Title:
Matrix SoColor Dream.Age Launch
Context:
Matrix launches a new shade collection for its professional hair color line "SoColor" called "Dream.Age" for clients who have 50% or more white hair.
Project Description:
Too Classy Productions produced, wrote, directed, filmed and edited 6 videos for the project: 1 Promotional Sales Tool video, 1 Educational Tool video, and 1 video to be played in hair salons, all 3 in English and French (total of 6 videos). The entire project was filmed at the L'Oréal Academy in Toronto, Ontario.
Total Duration of 6 Videos:
190 minutes
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