Super Bowl Sunday Pepsi Commercial at Bob's House

Amid the wall-to-wall sound during next Sunday's Super Bowl, one commercial from PepsiCo could send some viewers grabbing for their remotes to check whether they'd accidentally hit the mute button. The pre-game advertisement features a joke that originates from the deaf community and will play out on screen over 60 seconds of total silence,a veritable eternity when it comes to the noisiness of Super Bowl ads. Check out this behind the scenes video!
for more info go to: http://www.pepsiusa.com/bobshouse/

Produced by On The Scene Productions

Category:

Entertainment

Tags:

• super
• bowl
• sunday
• superbowl
• pepsi
• deaf
• bob's
• house
• nfl
• bobs
• community
• comedy
• joke
• hilarious
• american
• footba

[schitzi23]

As a disabled person I was so glad to see this ad. It shows that diversity and consumerism goes beyond race, gender, sexual orientation, and so on. Way to go Pepsi!!!!

[twalichiewicz]

The cool thing is that sound doesn't effect how this commercial works, the comedy is all there. :)

[Goldphool]

They did? That's amazing, PepsiCo really did a really great job.

[purplewowies]

I think they had a descriptive narrative version on SAP.

They have one on their website (in English AND Spanish).

[erika1213]

oohhhhhh i get this ad now...bobs deaf too! ahahahaa muy bien

[sailingonwaves]

you dont speak asl, you sign.

[akgj]

you can just talk to the blind person

[shersmk90]

I like this commercial,

Im hard of hearing and I know the joke, I think it is smart to make something for the deaf, I find it a shame that I can't really understood what they're said. I want to speak ASL

[lloydo3671]

what happens to the blind people? They would just have a minute of silence... so I guess you can't include everyone

[RYNOREAP3R]

im deaf and i can do asl(american sign language)