Chip Kidd: Designing books is no laughing matter. OK, it is

http://www.ted.com Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. (From The Design Studio session at TED2012, guest curated by Chee Pearlman and David Rockwell.)

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate

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• Category

  Comedy

[lollypop36]

I just want to reach out and fix his glasses..

[ImDrizzt]

He definitely has something, I never considerd closing it, wanted to watch it all to the end, even though not my type of humour, I like the twists and turns, and the pauses lol

[Luke Slade]

one of the best

[pratt6341]

Kindle will not kill off books like TV not doing the same with movies.

[hazelnazel123]

love him!

[Samrat Patil]

oh he mentions kindle :D

[Samrat Patil]

too bad, cause with services like the kindle, it doesn't get its due respect...

[Ehimetalor Akhere Unuabona]

A2 anyone?

[Spaceisprettybig]

"Well the used it."

I just burst out laughing at that point

[metamorphicas x]

wow he is so good

[Morgan Mittelbrun]

made my day and inspired me for tomorrow

[Viblicent]

True compassion.