Uploaded on Feb 8, 2010
SPIKE JONZES ROBOT LOVE STORY A CREATIVE COLLABORATION
WITH ABSOLUT VODKA
ABSOLUT and Spike Jonze Premiere Iʼm Here at Sundance Film
Acclaimed filmmaker Spike Jonze premieres his latest work Im Here, a 30-minute short
film today at the Sundance Film Festival as part of the first-ever Opening Nights Shorts
Program at the festival. The film is a collaboration with ABSOLUT VODKA, and
the partnership acknowledges the brands position as a pioneering and culture-shaping
brand. ABSOLUT has always stood out in the marketplace as a groundbreaking company
that has been supporting artists for decades. Previous collaborations include those with
Andy Warhol, Keith Haring and Helmut Newton. Im Here honors the brands history while
embarking on a new and innovative alliance with one of todays most original filmmakers.
The film came about when ABSOLUT reached out to Jonze to make a film, and gave him
creative control to create the film he wanted.
It was a pretty incredible opportunity, says Jonze. They (ABSOLUT) didnt give me any
requirements to make a movie that had anything to do with vodka. They just wanted me to make
something that was important to me, and let my imagination take me wherever I wanted. And it
wasnt like working with some huge corporation where I had to meet with committees of people. It
was just a small group, and it seemed like creativity and making something that affected them
emotionally was the only thing that really mattered to them. I got to make my first love story. Its
about the relationship between two robots living in Los Angeles.
Im Here will also screen at the Berlin Film Festival in February, followed by a global release in
March on www.imheremovie.com. View the teaser trailer at the official film site
Since its inception, ABSOLUT VODKA has been driven by creativity, and together with Spike
Jonze we set a new standard for creative collaborations, says Anna Malmhake, Vice President
Global Marketing at The Absolut Company. Spike Jonze is one of the most important influencers
of modern popular culture, and this 30-minute film subtly and artfully expresses our enduring
commitment to collaborations and creativity.
Im Here, a 30-minute short film by Spike Jonze. Featuring Andrew Garfield and Sienna Guillory
in the lead roles. The soundtrack includes original music by Sam Spiegel and original songs by
L.A.-based art musician Aska Matsumiya and other emerging musicians.
Follow the Im Here blog at http://blog.imheremovie.com/.
Press images are available at http://press.absolut.com.
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