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A Social Media Call to Action

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Uploaded by on Jul 15, 2011

There is a place for Extension educators in this new 21st century information order, but only if we transform ourselves into engaged, networked educators — people who not only inspire their clients but also help them learn and adapt within this radically new world and flattened knowledge landscape. We must become fully engaged, fully networked educators who use social media to disseminate knowledge to much larger audiences and to develop two-way, reciprocal relationships with those audiences.

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  • As an agricultural journalist and former livestock breeder, I recognize the importance of Extension to the Ag community. Their help to all-to-busy farmers is invaluable in providing new information and methods of not only production but pest and disease control and so much more.

  • Nice job. I have Wikinomics on my reading table - I think this will inspire me to start reading it.

  • A great presentation concerning more than the cooperative extension. This is a must see for all educators and professionals (listen up you real estate brokers) in all industries. We are doomed to be replaced by technology unless we full integrate our human capital into the burgeoning world of social media and the omnipresence of the internet.

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