The CUBE Brussels

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Uploaded by on Apr 5, 2011

The Cube by Electrolux is a culinary experience conceptualized by Electrolux, developed and managed by
Absolute Blue and designed by Park Associati.
Designed to be placed in unexpected and dramatic European locations,
it was launched in Brussels on April 1st 2011 where it will sit atop of the
Parc du Cinquantenaire for three months.
Event concept development: Electrolux.
Structure development and project management: Absolute Blue
Architecture and Interior Design: Park Associati, Milano.
Logo and Texture Design: Studio FM, Milano.
Aerial pictures by Wim Robberechts & Co.
Helicopter film pilot : Capt. Thierry Soumagne (HSB)

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  • goddamn you guys are harsh. it stayed up for like two months or less and had some of the best chefs in the country preparing their finest meals for whoever was well off or lucky enough to be one of the 15 people it could hold

  • From an artistic point of view, and architectural aesthetics, it's horror, outrage. Total disregard for an early age. Mongrel idea.

  • Are they serious? They've ruined the Parc du Cinquantenaire! It's like putting a burger on top of a wedding cake!

  • It's a super April Fool Joke!

  • Super endroit hors du commun à Bruxelles! Plus d'infos et photos sur letmebe.eu, le blog de vos meilleures adresses de voyages!

  • yeah its in an unexpected place alright, and it looks like shit

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