The Guzzler - Ford Focus Film Challenge - CSUN

A rough cut animation style commercial that explores the differences between excessive behavior and efficient behavior. The commercial juxtaposes funny fast action clips with calm elevator music to create a light comical tone.

The "Guzzler" was inspired by the choppy animation style of "Jib Jab" movies and the comical tone of Southpark. The concept was to parallel two people through an entire day and in the storyboard we explored the different ways to show contrasting behaviors. A part photography and part animation style was established at the very beginning of the storyboard process.

The Center for Visual Communication
California State University, Northridge

Concept Design / Creative Director - Christopher ONeill
Asst. Producer / Concept Design - Tara Tucker
Concept Design - Mike Rogers
Director of Animation - Matt Salkin
Animator - Charles Hamwey

Category:

Autos & Vehicles

Tags:

• Ford
• Focus
• CSUN
• CalState
• Northridge
• The
• Guzzler
• Film
• Challenge

[WhoisPalpak]

With today's gas prices, it is so apropos and funny 2. Way to go CSUN!!

[WhoIsSeancifer]

Cute, Catchy, and easily digestible. The animation is a bit rough, and the voiceover doesn't know whether it's English or Australian, but this commercial would be received well by the general public. Good job.

[Danicababy]

great job.

[amamemdm]

Very creative, great work

[hmindz36]

Awesome commercial! It's very entertaining and the ending is funny. Great Job!