Greg Roberts, Author of the Shantaram, explains PUMA's 4Keys

We at PUMA use the 4Keys as a tool, which means always doing our best to be Fair, Honest, Positive and Creative in everything we do. These 4Keys represent, in the broadest possible sense, how PUMAVision works. We measure our thinking, our decisions, our actions, and our processes against these values by asking ourselves if what we are doing is Fair, Honest, Positive and Creative. Making PUMAVision work for us and for the world in which we operate—across our workplaces in so many countries—means using the 4Keys everyday and in all that we do. But what do these words really mean?

For more information, head to http://creative.puma.com.

Category:

Education

Tags:

• puma
• puma creative
• pumacreative
• 4keys
• business ethics

[drivertv666]

whats gretg got to do with Puma?? have i missed something? is it in the book? im still reading it!

[SuperStone71]

Nice new accent Gregory

[andymac6263]

@kharnvelzyghur i see your reasoning, there has to be a start point to change.

[alom64]

is he starting some kind of 'you can heal yourself ' bull?

[alom64]

fair comment......

[kharnvelzyghur]

fair, honest, positive, and creative. 4 empty, vacant, ambiguous words. 4 words that get blasted into oblivion when getting in the way of company profits. share holders rule this world. keep em happy. everything else is bullshit.

[syncomposer]

Amen.