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(第六堂) 品牌的理性與感性5-1

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Uploaded by on Nov 30, 2009

東海大學建築系「設計,品牌,行銷」第六堂/主講:姚仁祿。
大部份的企業,品牌的建構過程,會優先發展實用性功能,更好的品牌,更多的產量來滿足客戶,但這只是品牌理性的部份,它能做到顧客對它的崇敬,卻無法達到顧客的深愛,品牌­如果跨越感性門檻,則容易讓顧客產生深愛,進而變成偶像品牌,當兼顧了理性和感性,這成功的品牌,就會成為人們心目中的「超品牌」,也就是Saatchi & Saatchi廣告公司所提倡:品牌要具備「Love Mark」的特質。
由於youtube影片長度限制,完整版請至

http://dxmonline.com/article/575205139/

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  • I like how this professor encourages the students to express and most importantly to learn to express their views on the topic.

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